The advent of Name, Image, and Likeness (NIL) rights has revolutionized the landscape for college athletes, granting them the ability to monetize their personal brands while still in school. This shift opens up a plethora of opportunities for student-athletes to earn money in various ways. Here are five effective strategies for college athletes to capitalize […]

In this new world of collegiate athletics, where Name, Image, and Likeness (NIL) rights are now a reality, protecting one’s brand has never been more important. One of the most effective ways for college athletes to safeguard their personal brand is through trademarks. Here’s a brief overview of what a trademark is, why it matters […]

In recent years, the landscape of collegiate sports has undergone a significant transformation, particularly with the advent of Name, Image, and Likeness (NIL) rights for college athletes. This pivotal change not only reshapes the way athletes can leverage their personal brands but also opens up myriad opportunities for them to engage in commercial activities. Here’s […]